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Isaac B Watson

Paying Attention and Giving a Shit Since 2004 (né 1982)
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The Ambidextrous Brain

I've never felt like I was either "right-brained" or "left-brained", so several years ago I decided I have an "ambidextrous" brain that balances the messy, chaotic creative with the ordered, logical analysis. This corner of bloggy-ness hosts my voice on creative business, productivity, DIY culture, community, and the occasional recipe from my kitchen.

Eagle by Mr Mo-Fo, on Flickr
Eagle by Mr Mo-Fo, on Flickr

Toolbox: The Red Pen

May 22, 2012

They call me Eagle Eyes. I've always been good at spelling and grammar is a friend of mine. When I learned French, I insisted on speaking it as correctly as possible, from sentence structure to verb conjugation. When I tweet, I try to use full, complete sentences and avoid truncation or abbreviation. And when I read books, I tend to spot typos and shake my fist at the editor who let them slip through the cracks.

You might say I'm a stickler, and I would have to agree. I have an expectation for quality and excellence in what I and those with whom I work produce on a daily basis. But in order to encourage that level of excellence, I have a single, essential tool—my red pen.*

A Crimson Resurgence

- r e d - by fras1977, on Flickr
- r e d - by fras1977, on Flickr

Hundreds of British schools have banned teachers from using red pens to correct student work, and psychologists have conducted studies to determine that seeing red marks on a paper is demoralizing and demeaning, "because the color red is implicitly associated with avoidance and failure." I wholeheartedly disagree.

When I use a red pen to copyedit or mark changes on a design comp, I do so not to tear down the author or the designer and show them that they've failed, but to call attention to the edits and help them fix the errors. A designer cannot be expected to be a copyeditor. In fact, I would argue that the majority of designers don't even read the copy they've been given to typeset into a layout. Likewise, a writer cannot be expected to be a perfect proofreader. Self-editing is a notoriously difficult task, so it's always easier to have a new set of eyes look at your work and suggest changes. After all, that's the editor's job.

In truth, it's a team effort. I use red ink to mark changes and corrections because it's easy to spot—red stands out more to the eye than blue or green or pencil. And of course we make mistakes. We are all human, not robots! But if we don't learn what those mistakes are, then how are we expected to improve?

Let There Be Blood

Instruments of Torture Cropped by AlaskaTeacher, on Flickr
Instruments of Torture Cropped by AlaskaTeacher, on Flickr

We need to stop coddling our children or our colleagues and learn to address mistakes and correct behavior in a direct, consistent, and effective manner that emphasizes the importance of the changes while also instructing them that they have not failed. The red pen is a tool intended to help others excel. Over time, the frequency of its use should naturally diminish as the author learns and grows. When used effectively, we train those around us to aspire to excellence and strive for accuracy in all that they do. They learn to pay attention and they learn to care about their work.

So you can pry my red pen from my cold, dead hands. Until then, these crimson eagle eyes are here to help.

*I also prefer to proofread, copyedit, or make layout changes on paper. There's something about the computer screen that keeps me from diving into the letters and words properly.

Finally, some disclosure: red is my favorite color, so perhaps I'm biased. Grain of salt and all that jazz.

Up! by timothygareth, on Flickr
Up! by timothygareth, on Flickr

Toolbox is a series of articles about productivity and business tools that I use to get things done. Each article spotlights a single tool—whether an office supply, a computer app, or a work process—how it's useful to me, and how it might be useful to you. And each article is offered up of my own accord. No sponsorships, no affiliations, no commissions.

In Toolbox Tags copyediting, corrections, editor, failure, improvement, mistakes, pay attention, proofreading, red pen, self-confidence
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If you're interested in creative business, productivity, DIY culture, community, and the occasional cooking recipe, check out The Ambidextrous Brain.

If you'd like to know what it's like to build an off-grid cabin or read chronicles of home improvement projects, I've put together Building Tiny just for that.

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'Grammed

People, places, things, my dog, and the occasional selfie.

View fullsize This about sums up a work trip to New Orleans: ghost town. To be fair, the Peacock Room at the new Kimpton Hotel Fontenot isn’t actually open yet but it couldn’t if it wanted to, and isn’t it GORGEOUS?!? My heart goes out to all my
View fullsize A throwback to last year's Listen Up Festival and one of the gorgeous venues from the line up. It's on hiatus this year, but we really hope to see the podcast festival come back in 2021!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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EVENT: Listen Up Festival 2019 @listenupport
View fullsize When we decide to work with a client, we always ask them why: Why here? Why now? Why you? Why them? Why this? When we go deeper into our reasons for bringing people together, we can create a meaningful experience for everyone. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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EVE
View fullsize Quick tip: A big misconception in regards to yearly conferences is the belief that event marketing ends when event day arrives and your conference begins. In reality, the time during your event and the weeks following are some of the most precious mo
View fullsize Speakers are the life blood of the transformative conference experience. All the decor and swag in the world will never replace the power of the right person at the right time passionately sharing their worldview with a captivated audience. Are you d
View fullsize We're excited to announce we're coming back for a third year of Loupe! Kickass Conferences will be producing Loupe 2020 in Amsterdam and the incredible Muziekgebouw (@Muziekgebouw). Top designers and developers from all over the world will gather in
View fullsize Strategy is at the heart of what we do and guides us every step of the way. Asking the hard questions and having the strategic lense and experience to back it up is the difference between a good event and a kickass one. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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EVENT: You
View fullsize In 2016 I was the producer of a Quiet Power Strategy event for @tara_mcmullin. Fast forward 5 years and this week, I'm happy to be a guest on her incredible podcast What Works! The episode is out today and in it we touch on how Kickass Conferences ha
View fullsize Recently, Isaac had the pleasure of being interviewed for @aigaeyeondesign Gender and Design Conferences 2020 Report.  Isaac's contribution mainly focused on responding to the absolutely bogus claim from a design conference producer that "less w
View fullsize Happy New Year! This is a mind-blowing image that Justin captured during a cabin trip last year. To the naked eye, there was only the faintest vertical streak of light. So imagine our surprise when this image showed up on the screen after a 15-second
View fullsize Nessa and I will be heading out on our winter breaks this week but we wanted to say thank you for an amazing year before we head off. 2019 has been a year of lots of experimentation, exploration and growth for Kickass Conferences. We got to work on s
View fullsize One year ago, these fine women and a few others (and myself) gathered to imagine a world where independent event producers could work together, share resources, and support each other. The Supernova Collective was born and I’m so honored to be

©2020 Isaac B Watson